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      <title>matthelam Sitecore Blog</title>
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      <description>A blog documenting my trials and tribulations during my circumnavigation of the Sitecore-sphere.</description>
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      <managingEditor>matthewlam@aceik.com.au (Matthew Lam)</managingEditor>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/01-SSO-Preparation</guid>
    <title>Azure Entra ID SSO – Preparation Checklist</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/01-SSO-Preparation</link>
    <description>A technical checklist for Sitecore Developers to collect the required Azure Entra ID and environment details before configuring SSO across Sitecore Cloud services.</description>
    <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>identity</category><category>sso</category><category>sitecore</category><category>setup</category>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/02-SSO-Entra-ID-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Azure Entra ID</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/02-SSO-Entra-ID-Setup</link>
    <description>A user-guide for setting up Entra ID - Enterprise Applications for Sitecore — configuring SAML, group claims, and downloading federation metadata. Use together with assistance from an Entra ID Technician.</description>
    <pubDate>Sun, 12 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>identity</category><category>sso</category><category>sitecore</category><category>setup</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/03-SSO-Sitecore-Cloud-Portal-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Sitecore Cloud Portal</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/03-SSO-Sitecore-Cloud-Portal-Setup</link>
    <description>Upload the federation metadata, configure the SAML connection, set up claims mapping for role propagation, and run initial validation for Sitecore Cloud Portal SSO.</description>
    <pubDate>Mon, 13 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>identity</category><category>sso</category><category>sitecore</category><category>cloud portal</category><category>saml</category><category>xm cloud</category><category>search</category>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/04-SSO-Content-Hub-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Sitecore Content Hub</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/04-SSO-Content-Hub-Setup</link>
    <description>Step-by-step guide to configuring Azure Entra ID SAML SSO for Sitecore Content Hub, including metadata exchange, portal configuration, and group claim mapping.</description>
    <pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>sso</category><category>sitecore</category><category>content hub</category><category>saml</category><category>setup</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/How-to-use-Sitecore-Documentation-in-AI-to-get-better-results</guid>
    <title>How to use Sitecore Documentation in AI to get better results and save you heaps of time</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/How-to-use-Sitecore-Documentation-in-AI-to-get-better-results</link>
    <description>A practical guide for Sitecore Developers to set highly focused Agent context by connecting official documentation and Agent Context.</description>
    <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agents</category><category>context-engineering</category><category>mcp</category><category>documentation</category>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/Setting-Up-Sitecore-Personalize</guid>
    <title>Sitecore Personalize – From Engage Scripts to SDK 1.2</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/Setting-Up-Sitecore-Personalize</link>
    <description>Evolve your Sitecore Personalize implementation from custom Engage scripts to the modern Cloud SDK. Learn setup steps for SDK 1.1, architecture patterns, and what’s changing in SDK 1.2.</description>
    <pubDate>Mon, 03 Nov 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>personalize</category><category>engage</category><category>sdk</category><category>xmc</category><category>nextjs</category><category>web personalization</category>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/The Leading Slash That Breaks Your Page Static vs Dynamic Placeholders in Sitecore</guid>
    <title>The Leading Slash That Breaks Your Page, Static vs Dynamic Placeholders in Sitecore</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/The Leading Slash That Breaks Your Page Static vs Dynamic Placeholders in Sitecore</link>
    <description>A critical Sitecore behavior uncovered during a bulk content migration — why dynamic placeholders often require a leading slash, how this impacts rendering resolution, and a practical tip for locating DynamicPlaceholderId values.</description>
    <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>xm cloud</category><category>sitecore ai</category><category>renderings</category><category>placeholders</category><category>content migration</category><category>development</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/Theming-SVGs</guid>
    <title>SVGs, Icon Loaders, and Modular Design Systems in Modern Sitecore Builds</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/Theming-SVGs</link>
    <description>A deep dive into using SVGs and automated icon loaders to create scalable, themeable, and maintainable design systems within composable Sitecore XM Cloud front-ends.</description>
    <pubDate>Thu, 16 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>atomic design</category><category>svg</category><category>icons</category><category>webpack</category><category>webfonts-loader</category><category>design system</category><category>vercel</category><category>xmc</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/head_application_security_managing_the_sitecore_api_key</guid>
    <title>Head Application Security – Managing the Sitecore API Key</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/head_application_security_managing_the_sitecore_api_key</link>
    <description>Best-practice approach to securing the Experience Edge API key within Sitecore XM Cloud projects while maintaining build stability and alignment with Sitecore’s modern SDKs.</description>
    <pubDate>Tue, 04 Nov 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>xm cloud</category><category>experience edge</category><category>api key</category><category>security</category><category>token</category><category>head application security</category>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/the-ai-project-lifecycle-hiding-in-plain-sight-inside-sitecore-agentic-studio</guid>
    <title>The AI Project Lifecycle Hiding in Plain Sight Inside Sitecore Agentic Studio</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/the-ai-project-lifecycle-hiding-in-plain-sight-inside-sitecore-agentic-studio</link>
    <description>Sitecore Agentic Studio follows a structured AI workflow that most people skip straight past. Here is what I found when I stopped treating it like a content generator and started looking at how the pieces actually connect.</description>
    <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agentic-studio</category><category>sitecoreai</category><category>agents</category><category>workflow</category><category>strategy</category><category>campaigns</category><category>context-engineering</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/we-dont-build-the-website</guid>
    <title>We Don&#39;t Build the Website — What CMS Development Taught Me About Designing Agent Teams</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/we-dont-build-the-website</link>
    <description>I&#39;ve spent years telling people that CMS developers don&#39;t build the website. Tonight, deep into planning the third rebuild of my own agent engine, I realised I&#39;d been ignoring my own advice.</description>
    <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agents</category><category>skills</category><category>context-engineering</category>
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