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      <title>matthelam Sitecore Blog</title>
      <link>https://matthelam-sitecore-blog.vercel.app/blog</link>
      <description>A blog documenting my trials and tribulations during my circumnavigation of the Sitecore-sphere.</description>
      <language>en-us</language>
      <managingEditor>matthewlam@aceik.com.au (Matthew Lam)</managingEditor>
      <webMaster>matthewlam@aceik.com.au (Matthew Lam)</webMaster>
      <lastBuildDate>Wed, 04 Mar 2026 00:00:00 GMT</lastBuildDate>
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  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/composing-agent-teams-by-cognitive-profile</guid>
    <title>Composing Agent Teams by Cognitive Profile, Not Function</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/composing-agent-teams-by-cognitive-profile</link>
    <description>Most agent teams are org charts with extra steps. The useful distinction isn&#39;t what agents do, it&#39;s how they think.</description>
    <pubDate>Wed, 04 Mar 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>ai</category><category>agents</category><category>context-engineering</category><category>team-composition</category><category>claude-code</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/we-dont-build-the-website</guid>
    <title>We Don&#39;t Build the Website — What CMS Development Taught Me About Designing Agent Teams</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/we-dont-build-the-website</link>
    <description>I&#39;ve spent years telling people that CMS developers don&#39;t build the website. Tonight, deep into planning the third rebuild of my own agent engine, I realised I&#39;d been ignoring my own advice.</description>
    <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agents</category><category>skills</category><category>context-engineering</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/first-principles-in-agent-conversations-when-to-stop-accommodating-and-start-reasoning</guid>
    <title>First Principles in Agent Conversations: When to Stop Accommodating and Start Reasoning</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/first-principles-in-agent-conversations-when-to-stop-accommodating-and-start-reasoning</link>
    <description>AI agents are built to accommodate. They say yes, they make it work, and they skip the hard questions. Two words changed that for me — &quot;first principles&quot; shifted my agents from implementation-mode to reasoning-mode during design work.</description>
    <pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>ai</category><category>agents</category><category>context-engineering</category><category>prompting</category><category>first-principles</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/three-dimensions-of-agent-context-from-over-engineering-to-orthogonal-design</guid>
    <title>Three Dimensions of Agent Context: From Over-Engineering to Orthogonal Design</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/three-dimensions-of-agent-context-from-over-engineering-to-orthogonal-design</link>
    <description>I rewrote my agent context system three times. The first was too shallow. The second was thorough and almost completely wasteful. The third works — because I stopped thinking about what agents should know and started thinking about what they should load.</description>
    <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>ai</category><category>agents</category><category>context-engineering</category><category>multi-agent</category><category>architecture</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/the-trinity-of-clarity-getting-the-results-you-want</guid>
    <title>The Trinity of Clarity - Getting the Results You Want</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/the-trinity-of-clarity-getting-the-results-you-want</link>
    <description>Why your AI agents keep getting it wrong, and how the Trinity of Clarity — agent context, environment context, and strong interaction — transforms your results.</description>
    <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>ai</category><category>agents</category><category>context-engineering</category><category>multi-agent</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/sub-agents-vs-personas-vs-skills-a-journey-through-code-architecture</guid>
    <title>Sub-Agents vs Personas vs Skills - A Journey Through Code Architecture</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/sub-agents-vs-personas-vs-skills-a-journey-through-code-architecture</link>
    <description>A developer-friendly breakdown of multi-agent patterns by mapping them to OOP concepts you already know - from console apps to enterprise helper classes.</description>
    <pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>ai</category><category>agents</category><category>architecture</category><category>multi-agent</category><category>skills</category><category>context-engineering</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/How-to-use-Sitecore-Documentation-in-AI-to-get-better-results</guid>
    <title>How to use Sitecore Documentation in AI to get better results and save you heaps of time</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/How-to-use-Sitecore-Documentation-in-AI-to-get-better-results</link>
    <description>A practical guide for Sitecore Developers to set highly focused Agent context by connecting official documentation and Agent Context.</description>
    <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agents</category><category>context-engineering</category><category>mcp</category><category>documentation</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/the-ai-project-lifecycle-hiding-in-plain-sight-inside-sitecore-agentic-studio</guid>
    <title>The AI Project Lifecycle Hiding in Plain Sight Inside Sitecore Agentic Studio</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/the-ai-project-lifecycle-hiding-in-plain-sight-inside-sitecore-agentic-studio</link>
    <description>Sitecore Agentic Studio follows a structured AI workflow that most people skip straight past. Here is what I found when I stopped treating it like a content generator and started looking at how the pieces actually connect.</description>
    <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>ai</category><category>agentic-studio</category><category>sitecoreai</category><category>agents</category><category>workflow</category><category>strategy</category><category>campaigns</category><category>context-engineering</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/The Leading Slash That Breaks Your Page Static vs Dynamic Placeholders in Sitecore</guid>
    <title>The Leading Slash That Breaks Your Page, Static vs Dynamic Placeholders in Sitecore</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/The Leading Slash That Breaks Your Page Static vs Dynamic Placeholders in Sitecore</link>
    <description>A critical Sitecore behavior uncovered during a bulk content migration — why dynamic placeholders often require a leading slash, how this impacts rendering resolution, and a practical tip for locating DynamicPlaceholderId values.</description>
    <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>sitecore</category><category>xm cloud</category><category>sitecore ai</category><category>renderings</category><category>placeholders</category><category>content migration</category><category>development</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/04-SSO-Content-Hub-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Sitecore Content Hub</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/04-SSO-Content-Hub-Setup</link>
    <description>Step-by-step guide to configuring Azure Entra ID SAML SSO for Sitecore Content Hub, including metadata exchange, portal configuration, and group claim mapping.</description>
    <pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>sso</category><category>sitecore</category><category>content hub</category><category>saml</category><category>setup</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/03-SSO-Sitecore-Cloud-Portal-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Sitecore Cloud Portal</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/03-SSO-Sitecore-Cloud-Portal-Setup</link>
    <description>Upload the federation metadata, configure the SAML connection, set up claims mapping for role propagation, and run initial validation for Sitecore Cloud Portal SSO.</description>
    <pubDate>Mon, 13 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>identity</category><category>sso</category><category>sitecore</category><category>cloud portal</category><category>saml</category><category>xm cloud</category><category>search</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/02-SSO-Entra-ID-Setup</guid>
    <title>Azure Entra ID SSO – Setting up Azure Entra ID</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/02-SSO-Entra-ID-Setup</link>
    <description>A user-guide for setting up Entra ID - Enterprise Applications for Sitecore — configuring SAML, group claims, and downloading federation metadata. Use together with assistance from an Entra ID Technician.</description>
    <pubDate>Sun, 12 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>identity</category><category>sso</category><category>sitecore</category><category>setup</category>
  </item>

  <item>
    <guid>https://matthelam-sitecore-blog.vercel.app/blog/01-SSO-Preparation</guid>
    <title>Azure Entra ID SSO – Preparation Checklist</title>
    <link>https://matthelam-sitecore-blog.vercel.app/blog/01-SSO-Preparation</link>
    <description>A technical checklist for Sitecore Developers to collect the required Azure Entra ID and environment details before configuring SSO across Sitecore Cloud services.</description>
    <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
    <author>matthewlam@aceik.com.au (Matthew Lam)</author>
    <category>azure</category><category>entra id</category><category>identity</category><category>sso</category><category>sitecore</category><category>setup</category>
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